2 DAY EVENT PLANNING CERTIFICATE PROGRAM
Core course content includes:
• Introduction to Special Events
• Meeting Planning Basics
• Food and Beverage Planning
• Event Marketing and Promotion
• Site Selection and Contract Negotiation
• Financial Management of Meetings & Events
• Starting your Own Business in the Meeting and Event Planning Industry
• Sponsorship and Fundraising
• Social Media in Event Marketing and Planning
• Event Portfolio Tips
COURSE CONTENT DESCRIPTIONS
Introduction to Special Events
Learn how to plan successful special events such as receptions, grand openings, and theme parties. We will provide you with the basic guidelines and tips you need to identify the purpose of the event.
Meeting Planning Basics
You have been given the responsibility of planning an event. Let us show you where to begin. By learning just a few of the basic concepts involved in planning a meeting, you can ensure a smooth running meeting.
Food and Beverage Planning
Learn how to enhance your programs with successful food and beverage planning. We will explain policies and guarantees. We will teach you how to effectively communicate with catering staff and on-site coordination guidelines.
Event Marketing and Promotion
Effective marketing and promotion to your audience is critical to your event's success. You will learn practical marketing strategies.
Site Selection & Negotiation
Selecting a location is a complicated process involving more than just booking rooms or choosing menus. We will cover the difference between venues to help you make the best decision based on your client's budget.
Financial Management of Meetings and Events
Creating a budget and developing a plan to implement it are essential for the success of any meeting or event. Participants will learn how to forecast revenues and expenses.
Starting your Own Business in the Meeting and Event Planning Industry
When is the best time to start your own business? Think you have what it takes to succeed? We will explore the basics in building an event business, from building your reputation to effective marketing, available resources and the necessary steps to help you succeed.
Sponsorships and Fundraising
Learn how to generate multiple revenue streams, design and sell corporate sponsorships.
Social Media in Event Marketing and Planning
Learn how to use Social Media to increase attendance at your meeting or event. A lack of event marketing is the number one reason why events fail. Marketing starts months prior to the event with announcing. During the event you can continue to market to those who couldn't make it. After the event you can promote your next event.
Event Portfolio Tips
Learn how to create a portfolio with or without experience by using the tools and resources obtained in the Event Planning Certificate Program.
The program is non-refundable or transferable.
THE VALUE OF THE ONLINE EVENT PLANNING CERTIFICATE PROGRAM
- Comprehensive Workbook
- Accelerated Video Training
- Certification (upon successful completion of the assessment)
- Certification Number ID
- Digital Seal of Completion
- 4 Years of Professional Development
- Renewals with Updated Training
- Professional Reference
- Student Discount valid with 40 Event Associations
- Reference Letter (by request)
- Mock Interviews (by request)
- Mentorship (by request)
- Performance Review Prep (by request)
Helena Paschal is armed with a Master's degree in Organization Development, a Bachelor's degree in Speech Communication, and a Certification in Hospitality Management. She is a Pryor Certified Professional Trainer with strong presentation skills and 15 years of teaching experience.
As an Event Planner, she has planned over 500 successful events including exhibitions, conferences, food festivals, golf tournaments, and product launches for corporations, non-profit organizations, and individuals.
She is energetic and engaging with a demonstrated thought leadership ability to form strong customer relationships. She has trained numerous colleges including Harvard, MIT, UCLA, and Fortune 500 companies ranging from NASA to Delta Airlines.
She has been featured in Forbes for leadership and countless event publications and blogs from Hostess with the Mostess, Catch My Party, Kara's Party Ideas and many more. You can count on Helena Paschal to give you a dynamic and motivating presentation and training session.
StartWorkbook & The Event Planner Glossary
PreviewTraining Before the Training: What is an Event Planner? (5:01)
StartThe 9 Areas of Event Planning (2:06)
StartDefine SMART Goals & Objectives (2:26)
StartThe Scope of an Event: Corporate Events vs Social Events (3:21)
StartHow to Create an Agenda and Overview Grid (10:57)
StartHow to Create an Event Budget (7:07)
StartHow to Conduct an Event Planning Consultation (17:31)
StartHow to Create a Timeline (7:30)
StartWhat is Emotional Currency? (6:48)
StartBooking Professional Speakers (3:20)
StartHow to Ease Travel Stess (5:56)
StartSalary Expectations for Event Planners (4:15)
StartHow to Generate Revenue with Events (20:17)
StartHow to Define Key Performance Indicators (KPIs) (4:24)
StartHow to Create a Sponsorship Package (6:19)
StartMeeting Planning Basics Part 1 (8:28)
StartMeeting Planning Basics Part 2 (4:37)
StartHow to Design Your Meeting Spaces
StartSite Selection Questions (6:35)
StartFood and Beverage Planning (8:03)
StartStaffing and Volunteers (7:35)
StartSocial Media for Event Planning (7:15)
StartHow To Use Social Media Logistics (5:09)
StartEvent Marketing and Management Apps
StartHow to Create a Post Mortem (Follow Up Summary) (3:34)
StartHow to Start an Event Planning Business (8:14)
StartHow to Create an Event Planning Portfolio (7:13)