Event Planning Certificate Program

Become a Certified Event Planner

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Core course content includes:

• Introduction to Special Events

• Meeting Planning Basics

• Food and Beverage Planning

• Event Marketing and Promotion

• Site Selection and Contract Negotiation

• Financial Management of Meetings & Events

• Starting your Own Business in the Meeting and Event Planning Industry

• Sponsorship and Fundraising

• Social Media in Event Marketing and Planning

• Event Portfolio Tips


Introduction to Special Events

Learn how to plan successful special events such as receptions, grand openings, and theme parties. We will provide you with the basic guidelines and tips you need to identify the purpose of the event.

Meeting Planning Basics

You have been given the responsibility of planning an event. Let us show you where to begin. By learning just a few of the basic concepts involved in planning a meeting, you can ensure a smooth running meeting.

Food and Beverage Planning

Learn how to enhance your programs with successful food and beverage planning. We will explain policies and guarantees. We will teach you how to effectively communicate with catering staff and on-site coordination guidelines.

Event Marketing and Promotion

Effective marketing and promotion to your audience is critical to your event's success. You will learn practical marketing strategies.

Site Selection & Negotiation

Selecting a location is a complicated process involving more than just booking rooms or choosing menus. We will cover the difference between venues to help you make the best decision based on your client's budget.

Financial Management of Meetings and Events

Creating a budget and developing a plan to implement it are essential for the success of any meeting or event. Participants will learn how to forecast revenues and expenses.

Starting your Own Business in the Meeting and Event Planning Industry

When is the best time to start your own business? Think you have what it takes to succeed? We will explore the basics in building an event business, from building your reputation to effective marketing, available resources and the necessary steps to help you succeed.

Sponsorships and Fundraising

Learn how to generate multiple revenue streams, design and sell corporate sponsorships.

Social Media in Event Marketing and Planning

Learn how to use Social Media to increase attendance at your meeting or event. A lack of event marketing is the number one reason why events fail. Marketing starts months prior to the event with announcing. During the event you can continue to market to those who couldn't make it. After the event you can promote your next event.

Event Portfolio Tips

Learn how to create a portfolio with or without experience by using the tools and resources obtained in the Event Planning Certificate Program.

How An Event Certification Increases Your Professional Growth and Credibility

  • Becoming certified is one of the most positive and powerful achievements for a professional.
  • Your certification helps you reach not only your short-term career goals, but also positions you for long-term career success.
  • A certification validates your expertise, specialized knowledge, and enables you to maintain a competitive edge in your career.
  • Employers notice the commitment of a certification and it increases your earning power and garners respect from your peers in your industry.

How Your Event Certification Benefits Employers

  • Certified professionals understand the impact of customer service, risk management, and safety.
  • Employing certified professionals validates the staff has obtained a high level of experience, knowledge, and skills.
  • Certified event professionals attract more qualified professionals to work at a company.
  • Employers who encourage and support certifications benefit from a higher retention rate.
  • When professionals display their certification credentials, it markets and heightens the standards of a company.

An active certification is your guide to career enhancement, increased salary, and greater success in your chosen profession. The purpose of a certification is to protect the public and guarantee a person has met a minimum specification for professional and ethical standards.

The program is non-refundable or transferable.


  • Comprehensive Workbook
  • Accelerated Video Training
  • Certification (upon successful completion of the assessment)
  • Certification Number ID
  • Digital Seal of Completion
  • 4 Years of Professional Development
  • Renewals with Updated Training
  • Professional Reference
  • Student Discount valid with 40 Event Associations
  • Reference Letter (by request)
  • Mock Interviews (by request)
  • Mentorship (by request)
  • Performance Review Prep (by request)

Your Instructor

Helena Paschal
Helena Paschal

Helena Paschal is armed with a Master's degree in Organization Development, a Bachelor's degree in Speech Communication, and a Certification in Hospitality Management. She is a Pryor Certified Professional Trainer with strong presentation skills and 15 years of teaching experience.

As an Event Planner, she has planned over 500 successful events including exhibitions, conferences, food festivals, golf tournaments, and product launches for corporations, non-profit organizations, and individuals.

She is energetic and engaging with a demonstrated thought leadership ability to form strong customer relationships. She has trained numerous colleges including Harvard, MIT, UCLA, and Fortune 500 companies ranging from NASA to Delta Airlines.

She has been featured in Forbes for leadership and countless event publications and blogs from Hostess with the Mostess, Catch My Party, Kara's Party Ideas and many more. You can count on Helena Paschal to give you a dynamic and motivating presentation and training session.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a one year course credit for a future class.

Get started now!