2 DAY EVENT PLANNING CERTIFICATE PROGRAM
The Event Planning Certificate Program is non-refundable or transferable.
Core course content includes:
• Introduction to Special Events
• Meeting Planning Basics
• Food and Beverage Planning
• Event Marketing and Promotion
• Site Selection and Contract Negotiation
• Financial Management of Meetings & Events
• Starting your Own Business in the Meeting and Event Planning Industry
• Sponsorship and Fundraising
• Social Media in Event Marketing and Planning
• Event Portfolio Tips
COURSE CONTENT DESCRIPTIONS
Introduction to Special Events
Learn how to plan successful special events such as receptions, grand openings, and theme parties. We will provide you with the basic guidelines and tips you need to identify the purpose of the event.
Meeting Planning Basics
You have been given the responsibility of planning an event. Let us show you where to begin. By learning just a few of the basic concepts involved in planning a meeting, you can ensure a smooth running meeting.
Food and Beverage Planning
Learn how to enhance your programs with successful food and beverage planning. We will explain policies and guarantees. We will teach you how to effectively communicate with catering staff and on-site coordination guidelines.
Event Marketing and Promotion
Effective marketing and promotion to your audience is critical to your event's success. You will learn practical marketing strategies.
Site Selection & Negotiation
Selecting a location is a complicated process involving more than just booking rooms or choosing menus. We will cover the difference between venues to help you make the best decision based on your client's budget.
Financial Management of Meetings and Events
Creating a budget and developing a plan to implement it are essential for the success of any meeting or event. Participants will learn how to forecast revenues and expenses.
Starting your Own Business in the Meeting and Event Planning Industry
When is the best time to start your own business? Think you have what it takes to succeed? We will explore the basics in building an event business, from building your reputation to effective marketing, available resources and the necessary steps to help you succeed.
Sponsorships and Fundraising
Learn how to generate multiple revenue streams, design and sell corporate sponsorships.
Social Media in Event Marketing and Planning
Learn how to use Social Media to increase attendance at your meeting or event. A lack of event marketing is the number one reason why events fail. Marketing starts months prior to the event with announcing. During the event you can continue to market to those who couldn't make it. After the event you can promote your next event.
Event Portfolio Tips
Learn how to create a portfolio with or without experience by using the tools and resources obtained in the Event Planning Certificate Program.
HELENA PASCHAL is a resource to help you achieve your professional goals, set intentions, and cultivate habits that will help you reach success! Helena Paschal has been training Certified Event Planners for over 15 years to boost their resume, increase their income, and advance their careers or business. She has motivated thousands of individuals throughout the United States and in 10+ countries. Armed with a Masters Degree in Organization Development and 15 years of experience working with professionals from top Universities such as Harvard, MIT, UCLA, and companies ranging from NASA to Delta Airlines. Training, planning, and motivating people from all backgrounds is something Helena loves. With recognition from Forbes for leadership, you can count on Helena Paschal to give you a dynamic and motivating training session.