EVENT PLANNING CERTIFICATE COURSE CONTENTS

Introduction to Event Planning

Learn how to plan successful special events such as receptions, grand openings, and theme parties. We will provide you with the basic guidelines and tips you need to identify the purpose of the event, define the event's format, develop a budget, and much more.

Event Planner Income

Participants will learn how to forecast income and expenses. Plus, learn how to increase the potential revenue for your upcoming events.

Sponsorships and Fundraising

Learn how to generate multiple revenue streams, design and sell corporate sponsorships, and get Public Relations for your events.

Meeting Planning Basics

You have been given the responsibility of planning an event. Let us show you where to begin. By learning just a few of the basic concepts involved in planning or coordinating a meeting, you can execute an effective event. We will provide you with valuable resources for finding information and event vendors. We also give you information about career opportunities in the event planning industry.

Food and Beverage Planning

Learn how to enhance your programs with successful food and beverage planning. We will explain policies and guarantees. We will also provide formulas for order pricing, tips on menu planning, and how to plan for special menus and theme parties. We will teach you how to effectively communicate with catering staff, how to read contracts and confirmations, and on-site coordination guidelines.

Site Selection

Selecting a location is a complicated process involving more than just booking rooms or choosing menus. We will cover how to make the initial contact with a site, what to negotiate, and critical site inspection questions.

Event Marketing and Social Media

You will get practical strategies in creating an event marketing communication action plan before, during, and after your program. Learn how to use Social Media to increase attendance and engagement at your meeting or event. During the event you can continue to market to those who could not make it. After the event you can promote your next event.

Starting your Own Event Business

When is the best time to start your own business? Think you have what it takes to succeed? We will explore the basics in building an event business, from building your reputation and potential client base, to effective marketing, available resources and the necessary steps to help you succeed.

Event Portfolio Development Tips

Learn how to create a portfolio with or without experience by using the tools and resources obtained in the Event Planning Certificate Program.